![](https://thefusioneer.com/wp-content/uploads/2023/11/5-AI-Advancements-to-Expect-in-the-Next-10-Years-scaled.jpeg)
It was the dream finalizing for the owner of an unknown Nottingham gallery - an exhibit including the work of Hollywood actor-turned-artist Pierce Brosnan, who would likewise take care of meet fans.
![](https://professional.dce.harvard.edu/wp-content/uploads/sites/9/2020/11/artificial-intelligence-business.jpg)
But the gallery's owner has actually revealed how her livelihood and credibility were 'ruined' after the Pierce Brosnan with whom she spent months negotiating the exhibition of a life time ended up not to be the Bond star but a 'deepfake'.
Simone Simms has actually spoken for the very first time about how she succumbed to the fancy expert system (AI) scam which led to her losing her ₤ 30,000 Long Eaton gallery.
Ms Simms informed The Mail on Sunday she was 'villainised' after selling ₤ 20,000 worth of tickets to art fans with the guarantee of conference 71-year-old Brosnan, only to find she had actually been fooled.
![](https://resize.latenode.com/cdn-cgi/image/width\u003d960,format\u003dauto,fit\u003dscale-down/https://cdn.prod.website-files.com/62c40e4513da320b60f32941/66b5da4e8c401c42d7dbf20a_408.png)
Scammers utilized AI to produce a convincing likeness of Mr Brosnan video-calling her from his ₤ 80million house in Hawaii.
Ms Simms remembered 'how real' he appeared on Zoom and how she 'screeched with excitement that he remained in my living-room speaking with me' before taking the bait and sending the scammers ₤ 3,000 for 'shipping costs' for the art.
Her nightmare started when she contacted what she believed to be Mr Brosnan's legitimate Facebook page at the start of 2023 and asked if he would show his paintings at her venue.
She then says she was called by what she believed was the star and around 200 messages were exchanged between them on the Telegram messaging app, including a variety of voice notes talking about the exhibit.
The AI deepfake of 007 star Pierce Brosnan that deceived art gallery owner Simone Simms
Mrs Simms (envisioned, left) came down with a scam that led to her losing her ₤ 30,000 art gallery
More than 20,000 tickets were sold with the pledge of meeting 71-year-old Brosnan, who fraudsters had deepfaked to appear like he was calling Mrs Simms from his ₤ 80million home in Hawaii
![](https://ebsedu.org/wp-content/uploads/2023/07/AI-Artificial-Intelligence-What-it-is-and-why-it-matters.jpg)
A Pierce Brosnan painting. Mrs Simms exchanged 200 messages via Telegram with who she thought was the Bond actor
A TikTok legal representative shared a deepfake of me being racist ... I was sent out home from work and almost jailed
In one audio message, listened to by The Mail on Sunday, a voice with Mr Brosnan's distinct Irish accent discusses the upcoming exhibition.
'Simone, it's Pierce Brosnan here, how's it going? Just desired to apologise for not being able to establish a conference,' the voice states.
'I have actually been overloaded lately. Please let your team know that I truly value the invitation to the art exhibition.
![](https://www.securityindustry.org/wp-content/uploads/2021/10/what-ai-can-do-for-you.jpg)
'I have high expectations it will be a big success.'
In a subsequent video call, Mr Brosnan's image appeared on the screen however the noise was off. Messages from the individual on the other side of the phone claimed there was a technological issue.
Two of Ms Simms's friends were also in the video conference, one of two Ms Simms thought she had actually had with Brosnan, and were both fooled, insisting she was not an 'moron'.
One of them, artist Neil Adcock, said: 'It looked like his real face. He said his child had actually set it up for him. He said the sound problem was on our end. It continued for a while.'
Pierce Brosnan at the Art Miami VIP opening in Miami Florida
After the fake occasion was reserved, Mr Brosnan put out a declaration damning the gallery, insisting he 'would never charge for a satisfy and wiki.whenparked.com greet'
The genuine Pierce's art work. Mrs Simms marketed ₤ 500 'satisfy and welcome' tickets with the deepfake Mr Brosnan
Another painting the real Mr Brosnan. Mrs Simms says she wants the actor would acknowledge her as a victim instead of a villain
Others have reported being called by a phony Facebook account, claiming to be Mr Brosnan. Pictured: Among the real Mr Brosnan's paintings
Sickening AI-generated kid abuse images are doubling every six months, Britain's FBI warns
Meanwhile, after Ms Simms scheduled and marketed her program, the genuine Mr Brosnan saw an advertisement for the exhibition including his art online and released a statement damning the gallery, insisting he 'would never charge for a fulfill and greet'.
His legal representatives sent her an instant cease-and-desist letter in November 2023, three days after she promoted the ₤ 500 VIP meet-and-greet tickets.
A 'frightened' Ms Simms understood her error and tearfully remembered: 'It was the worst time of my life and it tainted my reputation.
'Pierce hurt me by releasing the statement. He must have done more research study before he did due to the fact that he would realise I was just a fan reaching out but he villainised me which's where it started to fail.
'I wish he would acknowledge me as a victim and not as a villain. He needs to tell the public about what genuinely happened and set the tone.
'I do not dislike him, users.atw.hu because he is a victim too. People abused his photo. If I knew it wasn't him, I would never ever have established the exhibit or offered the tickets.'
A picture by Piers Brosnan depicting a green area on the coast
![](https://www.shrm.org/topics-tools/tools/hr-answers/artificial-intelligence-how-used-workplace/_jcr_content/_cq_featuredimage.coreimg.jpeg/1705672122068/istock-1435014643--1-.jpeg)
Ms Simms refunded the ₤ 20,000 in tickets however was required to shut her gallery in August 2024 after the incident left her track record in tatters. Pictured: A painting by Pierce Brosnan
Among the genuine Pierce Brosnan's paintings illustrating a woman resting
As quickly as she realised she had actually been deceived, Ms Simms reimbursed the ₤ 20,000 in tickets but was forced to shut her gallery in August 2024 after the legend left her credibility in tatters, with lots of still believing she had actually tried to fraud them.
Others have reported being gotten in touch with by a fake Facebook account, claiming to be Mr Brosnan, asking which of his movies is their preferred before requesting money.
It comes as last month The Mail exposed how a divorced woman was deceived into turning over ₤ 700,000 to a fraudster impersonating Brad Pitt and asked for money to fund his immediate kidney cancer treatment.
Mr Brosnan has actually been approached for comment.
NottinghamPierce BrosnanHawaii